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“Spread the Word” Media Training

April 25 @ 5:30 pm 7:00 pm

To receive the materials from this workshop, please contact Michelle Nguyen, PIP Officer at [email protected]

With the ever-changing media landscape, how can you get your message out in the way that best reflects your organization?

Tune in for a workshop that demystifies how media works and leaves you with the contacts, context and skills to communicate with confidence.

You’ll learn the difference between a media advisory and a press release, how to prepare for an interview and what do-it-yourself skills make the process easier.

The workshop will be led by Lois Tuffin, a freelance writer and editor who ran the Peterborough This Week newsroom for 15 years. She has also served as a CBC correspondent, long-time YourTV panelist, blogger and event organizer famous for her ability to pull in constructive media attention. She will share her secrets to help your group succeed.

This is a hybrid event (in person at New Canadians Centre, 221 Romaine St, Peterborough, ON K9J 2C3 or online via Zoom).

Registration is required. To register, please complete this form.

Please contact Michelle Nguyen at [email protected] if you have any questions.


(705) 743-0882